Case Studies. A small sample of projects that I've worked on recently

w42St  NYC 2016

How

I worked remotely with W42St’s team in New York over several months to design a mobile responsive online magazine. The challenge was to replicate the print magazine’s look and feel on a digital interface and to take advantage of the digital format to improve upon the offline experience. Initially, I researched the brand and its readers to create a style guide, then worked with the team in New York to develop high-level UX wireframes of the site, a final visual prototype and worked extensively with the developers during handover

Why

A lifestyle magazine in New York City wanted to build an online platform for their existing publication and retain the bold spirit of their print brand online.

What

UX UI Visual Design Brand Development Publishing Design Marketing Design Wireframing

“W42ST-Responsive-Web-Design”
“W42ST-Responsive-Web-Design”
“W42ST-Responsive-Web-Design”

Paradigit  Eindhoven 2015

How

I worked with the team at Paradigit over 18 months in Eindhoven in The Netherlands from mid-2014 to December 2015. First working with the country managers of their online stores in Ireland and Belgium on design for a new email marketing campaign to be carried to their 40,000 subscribers in both markets. The challenge was to reintroduce the Paradigit, Komplett, and Norrod brands in Ireland, The Netherlands, and Belgium, with a focus on showing-off their value and currency through newsletters and branding on their existing sites. We also completed extensive conceptual UX prototypes to power the brand’s online presence moving forward.

Why

Paradigit needed to improve user experience and develop a new identity on their Belgian and Irish stores.

What

HTML Email Design Brand Development Marketing Design UX UI Wireframing

“Email-Design”
“Email-Design”
“Email-Design”